GRADUATE PROJECTS
While at SCAD, I have done some pretty fun projects for my Luxury and Fashion Management program. Click on the photos to explore the process books that went along with the assignment.
Alice + Olivia
Spring 2018: Fashion Promotion
Fashion Promotion focuses on advertising strategies for brands. My group chose to create a fragrance for the brand Alice + Olivia. We worked with film students to produce and edit our film. Myself and another LXFM student created the creative concept. I was responsible for styling the models and execution of the overall project. Of course somethings were unexpected, but we all were happy with the end result. Below, you can find the video and the photos!
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Photography by Daniel Roa
BVLGARI Hotels & Resorts
Spring 2018: Marketing Strategies for Luxury Brands
Marketing Strategies focused on creating IMC Plans for luxury brands. We chose the Bulgari Hotels & Resorts. Our task was to increase brand equity by altering purpose, product, price, people, placement, or promotion. We decided to open two new properties with unique features.
A new location in Rome would speak to the heritage of the brand while transporting visitors back to the opulence and luxury of the Roman empire. The second would be located in Malibu, California. This would be the third resort location for the brand. This hotel's greatest feature would be it exclusive member's only program, Il Circolo.
"American Androgyny"
Winter 2018: Visual Narrative
For this course, I had to conduct research to predict a trend for A/W 19/20. Based on the mood of the country with social movements like #MeToo and Time's Up, I was influenced to create my trend American Androgyny. It focuses on gender equality and how that will translate to more gender neutral styles across industries in the future. I'll be keeping an eye on the trends to see if any of my themes end up going mainstream!
Gala Chocolates
Winter 2018: Visual Narrative
Our group created a fake company named Gala Chocolates. For a portion of the project, I drafted a sample press release for an anniversary event for the luxury chocolate company.
GAP
Fall 2017: Forecasting and Business Trends
I chose Gap for my brand repositioning project. After compiling primary and secondary research, I identified the issues and made recommendations. For Gap, I proposed changes for their target market, visual merchandising and store atmosphere, product, and digital strategy. I pitched my proposal and created a visual printout as well as a full recommendation booklet using InDesign.
Diversity in Beauty
Fall 2017: Forecasting and Business Trends
Using secondary research, I was asked to identify a megatrend and write an article in the voice of a publication. A megatrend for 2017 was diversity and inclusion. I wrote an article on how the trend is affecting beauty and designed a spread to match the Teen Vogue aesthetic and layout.